Doris Choucair
Founder & Lead Partner
Leads strategy, client delivery, and platform execution across innovation, advisory, and regional programs.
Innovation Needs
More Than Ideas
We help governments, institutions and ecosystems align the critical axes of innovation, strategy, capital, talent, and ecosystems, to drive long-term impact.
A new firm, but not a new team — built by operators with 10+ years at the center of MENA's innovation economy.
The Problem
Innovation ecosystems don't fail from lack of activity. They fail from lack of alignment.
Across MENA, initiatives multiply but rarely compound. What's missing is the structure to turn activity into momentum.
01
Lots of activity. Little alignment.
Initiatives multiply, but too few connect or build on each other.
02
Programs without platforms.
Pilots launch, but the underlying structure rarely accumulates.
03
Outputs without impact.
Work gets delivered, but the ecosystem still struggles to move forward.
Scroll to align
- 01Lots of activity. Little alignment.
Initiatives multiply, but too few connect or build on each other.
- 02Programs without platforms.
Pilots launch, but the underlying structure rarely accumulates.
- 03Outputs without impact.
Work gets delivered, but the ecosystem still struggles to move forward.
The Solution
From Activity to Structured Impact
AXES MENA creates the structure that aligns people, capital, and ideas — turning scattered potential into traction, growth, and measurable outcomes.
We don't simply host conversations. We architect the platforms where progress happens.
The Four Axes
Four Axes. One Platform Effect.
Each axis delivers standalone value. When they converge, the impact compounds.
01
Move Industries
Events & Conferences
Purpose-built convenings that bring the right stakeholders into the room.
Forums · Summits · Exhibitions · Roundtables
02
Shape Markets
Research & Narratives
Insights, reports, and strategic narratives that turn market signals into direction.
Reports · Market intel · Positioning
03
Activate Networks
Ecosystems & Communities
Stakeholder mapping, community-building, and connections that turn parallel efforts into shared momentum.
Mapping · Matching · Communities
04
Power Transformation
Programs & Initiatives
Accelerators, bootcamps, challenges, and capacity-building programs that turn strategy into action.
Accelerators · Bootcamps · Challenges
The Convergence Model
Where convening becomes evidence. Evidence becomes connection. Connection becomes outcome.
Each axis stands alone. Together, they compound.
01
Axis 1
The Convening
A high-caliber forum brings the right stakeholders together. The convening is where signal emerges.
02
Axis 2
The Insight
Conversations and data become a published research report. The conversation becomes the evidence.
03
Axis 3
The Network
The report informs structured stakeholder engagement. The evidence becomes the connection.
04
Axis 4
The Program
The network becomes structured accelerators and initiatives. The connection becomes the outcome.
Ready to architect a platform with compounding outcomes?
Let's Start a Conversation →Who We Work With
An ecosystem, not an audience list
AXES MENA sits at the intersection of every stakeholder group shaping the region's economy. Hover any node to see the role it plays — and what we deliver for it.
The alignment layer
AXES MENA
The alignment layer
We sit at the intersection of every stakeholder group — translating ambition into platforms, programs, and outcomes the whole ecosystem can build on.
Working across
- Strategy
- Convening
- Network
- Execution
Sectors we operate across
Same ecosystem · different verticals
- Digital Economy
- Fintech
- Entrepreneurship
- SME Development
- Women's Entrepreneurship
- Youth & Emerging Leaders
- Sustainability
- Tourism
- Energy
- Creative Industries
- Public Sector Innovation
Engagement Models
How we can work together
Whether you are launching a national initiative, building an innovation platform, engaging an ecosystem, or translating insight into action — AXES MENA can design the structure and deliver the momentum.
M01
Design a Platform
Convenings, forums, and summits that move industries and create lasting stakeholder value.
M02
Build a Program
Accelerators, bootcamps, and challenges that fast-track growth and measurable outcomes.
M03
Activate a Network
Mapping and connecting the stakeholders, investors, and communities that move ecosystems.
M04
Shape the Narrative
Research, content, and positioning that translate vision and data into market authority.
Have a mandate in mind? Let's design it together.
Let's Start a Conversation → Proven Impact
A new firm. A decade of regional execution.
Built on the team's combined track record across leading innovation, events, and advisory platforms.
1000s
Stakeholders activated
Across platforms, programs, and partnerships.
100s
Investor-startup connections
Engineered through curated matchmaking and deal flow.
10+ years
Regional execution
Operating at the core of MENA's innovation economy.
Selected track record
Arabnet ConferencesBiban 2020CEO Forum KSATamkeen X 2026MENA ICT JordanNesma & Partners LDPTouch Innovation Program
Ready to build on this momentum?
Let's Start a Conversation →
Operators · Not Consultants
Senior, regional, accountable.
The Team Behind The Platform
Built by operators, not consultants
A new firm, not a new team. Its founders spent the last decade at the center of MENA's innovation economy — leading the platforms, programs, and partnerships that shaped it.
Core Team
Operators who have convened thousands of stakeholders, structured hundreds of investor–startup connections, and delivered national-scale initiatives across KSA, UAE, Jordan, and the wider GCC.
Extended Network
A curated bench of program managers, researchers, and specialist partners — sector and functional depth, activated per engagement.
Team
One team. Complementary capabilities.
Strategy, production, delivery, transformation, and capital expertise — brought together to design and execute platforms that move ecosystems forward.
One operating systemStrategy·Production·Delivery·Execution·Transformation·Capital
Jimmy El Murr
Operations & Program Delivery
Drives program operations, stakeholder coordination, investor-startup matching, and execution tracking.
Sarine Mihranian
Conference Production & Speaker Relations
Curates speakers and produces high-level convenings across digital economy, fintech, Web3, and emerging tech.
George Shoucair
Project Management & Event Production
Leads project delivery, production, logistics, supplier coordination, and on-site execution.
Imad N. Karam
Digital Transformation & Strategic Sectors
Advises across digital transformation, blockchain, emerging technologies, infrastructure, and strategic sectors.
Maral Gadalazian
Investment Strategy & Partnerships
Supports investment strategy, partnerships, advisory, and cross-border ecosystem relationships.
Partner Network
A lean core with extended regional execution capacity
AXES MENA operates as a platform — activating specialist partners on demand. Boutique accountability, with the execution depth of a much larger entity.
HROOF KSA
Advertising & Marketing
Saudi-based full-service advertising and marketing agency delivering brand strategy, creative production, and campaign execution.
KM Group
Project Management & Advisory
ISO 9001-certified firm partnering with governments and organizations on complex programs across infrastructure, energy, and digital transformation.
PAC Expo
Expositions & Exhibitions
Regional exhibitions specialist managing end-to-end event production and expo experiences across MENA.
Contact
Let's accelerate impact together
We partner with governments, corporates, investors, and ecosystem builders to design the platforms that unlock growth across the region.
- 1Connect→
- 2Collaborate→
- 3Accelerate
Tell us about your mandate
We typically respond within two business days.